Supply Chain Sustainability Stories
Understanding the commitments and science defining sustainable supply chains
Sustainability has become mission critical for natural consumer products, and by extension suppliers and producers across the health and nutrition supply chain. Avoiding greenwashing, the fundamentals of sustainable consumer packaged goods (CPG) are predicated in the supply chain – from ingredient cultivation and production to packaging and co-manufacturing materials and operations.
Suppliers understand that this is foundational; they see it as a moral and ethical imperative and essential to their future business. They have rigorous sustainability commitments and quality practices to share, but they need help educating the market with this information to gain traction. Telling compelling, authentic, and thorough stories raises the integrity bar for the entire CPG supply chain, including their customers, creating greater social and environmental impacts.
Supply Chain Sustainability Stories will build the communication bridge, educating and fashioning communication strategies to help suppliers tell their stories and showcase industry impacts and leadership. The stakes are high. Sustainability is more than messaging; it is commitments and practices that raise the tide for all CPG industry stakeholders – and beyond.
Program Details
- Roundtable Virtual Kickoff Event
This virtual event invites partners and other industry experts and stakeholders to discuss sustainability priorities and marketplace challenges, influencing key messaging priorities with Supply Chain Sustainability Stories program development. March, 2024
- eNewsletter – 6 each NPI and FBI
Two bi-monthly curated content newsletters reporting on news and information related to supplements and food and beverages to sustainable supply chains. Each newsletter will be targeted toward the needs and interests of the respective Natural Products Insider (NPI) or Food & Beverage Insider (FBI) audiences.
- Partner Profile
This custom created lead generating co-branded Snapshot Download style asset will feature the unique partner sustainability story, highlighting their key commitments and programs with a focus on defining key messaging priorities. One custom partner profile per partner. Targeted marketing campaign.
- Supply Chain Sustainability Special Report
Why is sustainability challenging? There is not a single shared definition and not all companies and organizations embrace the same commitments. Operations and specific supply chain challenges vary for different product types. Supply Chain Sustainability Stories will overview key challenges and opportunities with two shared lead generating reports for NPI and FBI audiences, with a view into category specific priorities for supplement and food and beverage suppliers, respectively.
Each report will feature category specific market data and intelligence, state of the industry commentary from experts and Ask the Expert Q&A style partner profile content.- NPI: Unique supply chain sustainability issues for dietary supplements brand audience.
- FBI: Unique supply chain sustainability issues for food and beverage brand audience.
- Supply Chain Sustainability Summit–two 90-minute summits, one each FBI and NPI
Whereas supplement product and food and beverage product supply chains share some overlapping concerns, they also face unique challenges and opportunities. To appeal to specific audience and brand owner considerations, Supply Chain Sustainability Stories will address the unique product type needs of these categories in two separate lead generating 90-minute summits, examining environmental and human stewardship and geopolitics driving sustainable supply chain solutions.- Unique supply chain challenges for sustainable dietary supplement supply chains, marketed to the NPI audience.
- Food and Beverage supply chains – food technologies and food systems that address long-term sustainability concerns, marketed FBI the audience.
- SupplySide West 2024 – SupplySide Stage: Sustainability in Practice
Sustainability has become a prominent marketing catchword. The stakes for sustainable supply chains are high – consumers want to know that sustainability claims have merit and brands need to understand how their supply chain is delivering on the promise. This hosted 75-minute live education session will examine consumer attitudes and beliefs about sustainability, how sustainable supply chain practices are gaining ground and explore effective ways to measure and communicate impact and success.
