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Digital Magazines

Natural Products Insider Digital Magazines deliver feature-style analysis, columns, and in-depth stories in an always on, always accessible format. Since each issue is thematic, our audience, your customers, finds exactly what they need exactly when they need it to help them along their specific decision-making process.

January

Healthy aging & geroscience

Aging means different things to different generations. This digital magazine offers brands opportunities to formulate and market to different populations under the healthy aging umbrella. Guided by the latest consumer and trends data, we will outline the ingredients, such as antioxidants, NAD, amino acids, omega-3s and more that benefit healthy aging, and we’ll review products that best serve different age groups.

Commitment Deadline:
January 6
Materials Due:
January 10

February

Immune health

The immune health marketplace was impacted by the pandemic, and natural solutions took center stage in the quest to stay healthy. This issue will look at how natural immune aids can help with acute response to immune challenges, as well as year-round immune maintenance.

Commitment Deadline:
January 27
Materials Due: 
January 31






March

Probiotics

It’s a bacterial world, and we are just livin’ in it. The growing awareness and science around the various body microbiomes (gut, skin, etc.) has placed beneficial bacteria out front as a major natural health ingredient. As each probiotic has a specific action and benefit, we will review the many specific ways these good bugs can help consumers across a spectrum of health concerns and highlight the innovative ways probiotics are being delivered.

Commitment Deadline:
February 17

Materials Due: 
February 21

April

Weight management

Dieting and managing weight are perennial challenges for many consumers. We’ll review key diets (low carb, keto, paleo, etc.) and ingredients that can help consumers control hunger (such as protein, fiber and resistance starch), burn fat (examples: green tea, Garcinia cambogia and capsaicinoids) and increase metabolism (like caffeine and L-carnitine) in a responsible manner.

Commitment Deadline:
March 24
Materials Due:
March 28


May

Cognitive health

There is no Wizard of Oz to gift us better brains. Nutrition, lifestyle and genetics are key factors in cognitive health and performance, so this issue will review ingredient and formulation science and trends for addressing cognitive decline, functional performance, and mood and mental wellness.

Commitment Deadline:
April 28
Materials Due:
May 2



















 

June

Delivery formats

There will always be pill poppers, but the dietary supplement industry continues to explore new ways of ensuring consumers get the nutrients they need and botanical and specialty ingredients they want for optimal health. We will highlight delivery trends and innovations driving this industry into the future.

Commitment Deadline:
May 19
Materials Due:
May 23

Botanicals

Herbal products are important to any natural medicine cabinet and have been helping keep people healthy for thousands of years. Whether whole or in standardized extract form, botanical-based products are popular with consumers and have been increasingly researched for many health concerns. A review of all things botanical, this issue will cover sourcing, formulating, testing and researching medicinal plants.

Commitment Deadline:
June 2
Materials Due:
June 6

July

Sports Nutrition: Pre/post-workout

The science behind nutrition before a workout and during recovery has evolved greatly, and we are here to shed light on what different types of active consumers need and want for before and after physical activities. With the increased awareness of the role of sleep in recovery, as well as protein at different times during the day, this issue will cover just about everything (trends, innovations, science) except the workout itself.

Commitment Deadline:
July 7
Materials Due: 
July 11


















August

Women’s & family health

It’s no secret women are the primary natural products shoppers for themselves and their families. This issue will look at women’s lifelong journey of reproductive health, as well as the health concerns they have about their family members. We’ll outline not just the conditions, ingredients, science and trends, but also top ways to reach and educate women on all these concerns they manage.

Commitment Deadline:
July 28
Materials Due: 
August 1


















September

Ancient systems

Long before Grey’s Anatomy and even Sir Alexander Fleming, ancient peoples were practicing systems of healing and health that we now consider traditional medicine. From India (Ayurveda) and China (TCM) to Greece, Egypt and even Norway, recipes or formulas of herbs and other compounds were used to treat, maintain and improve health. In addition to the history of these systems, we will look at key ingredients–such as curcumin, ashwagandha, schisandra and ginseng—and how formulators are developing products tied to these ancient systems for modern consumers.

Commitment Deadline:
August 25
Materials Due: 
August 29

October

Nutricosmetics

Beauty from within is a growing trend, as the health of skin and other outward attributes is directly impacted by the diet. This issue will explore the science behind ingredients in this segment and how trends are driving new product development and innovative delivery.

Commitment Deadline:
September 29
Materials Due: 
October 3










November

Digestive Health

As critical as digestion is for nutrient absorption, the gut is also a key partner in many axes throughout the body, such as the gut-brain axis and others. We’ll cover not only how to shore up the digestive system for optimal health and nutrition, but also how to use the gut to improve areas such as immune, brain, skin and lung health. Trends, ingredients, delivery and science will all get some spotlight here.

Commitment Deadline:
November 17
Materials Due: 
November 21






December

Collagen

Collagen is one hot ingredient, as it helps with both inner (connective tissue, joints, etc.) and outer (skin, beauty) health. We’ll look at how to deliver collagen in supplement forms that work, as well as how plant-based collagen boosters can kickstart the body’s ability to make collagen.

Commitment Deadline:
December 1
Materials Due: 
December 5









Product Development Guides

Co-branded monthly content geared toward a formulator audience, featuring a quick category overview, and a sponsor Q&A and advertising section. These cover topics related to relevant conditions, ingredients and sourcing practices.

January

Nootropics: Students and gamers need ‘em!

Cognitive performance is key to staying on top of one’s game, for gamers and students alike. The demands of sustained screen time and intensified focus require new nutritional approaches and unique delivery systems. For gaming—an endurance sport—stamina and precision are required. For students in today’s world, the demands are similar; mental fatigue, focus and attention are critical for performance and achievement alike. Nootropic dietary supplements offer effective, safe, clinically supported cognitive aid, addressing a diversity of needs, including: supporting a healthy mood; enhancing mental speed and alertness, memory function and verbal recall; and reducing “brain fog.” In this guide, we’ll overview these diverse needs and look at market numbers for this growing category.

Commitment Deadline:
December 7, 2022
Materials Due:
December 16, 2022



February

Cardiovascular health

According to The American Heart Association, between 2015 and 2018, 126.9 million U.S. adults had some form of cardiovascular disease (CVD). Between 2017 and 2018, direct and indirect costs of total CVD were US$378.0 billion ($226.2. billion in direct costs and $151.8 billion in lost productivity/mortality). The dietary supplement industry can play a key role by offering valuable nutritional support to people before they enter this unfortunate—and growing—club of heart disease sufferers. This PDG will discuss ingredient solutions for cardiovascular health, including essential fatty acids (EFAs), niacin, K2-MK7, coenzyme (Co)Q10 and more.

Commitment Deadline:
January 4
Materials Due:
January 13








march

Gut microbiome (including pre/pro/post/synbiotics)

With still-growing consumer and practitioner awareness of the link between gut/microbiome health and the wellness of everything from digestion and skin to the brain and immunity, the demand for pre-, pro-, syn- and postbiotics is big—and growth is continuing at a steady clip. According to Nutrition Business Journal’s 2022 Supplement Business Report, expansion across these subcategories will continue at a compound annual growth rate (CAGR) of 3% to 7% through 2024, comprising nearly 25% of the total specialty supplements market, reaching projected sales of US$3.3 billion. With demand this high, innovation and science are key to ensure products deliver. This Product Development Guide highlights the newest thinking and ingredient offerings for customizing supplement offerings that influence the growth, replenishment and aiding of the beneficial bacteria that make up the complex gut microbiome.

Commitment Deadline:
February 8
Materials Due:
February 17

APRIL

Women’s health for all life stages

Women seek supplement formulas that provide balanced nutrition and address their unique needs—from hormonal balance to skin and joint health, with target areas evolving through life stages. Add to this that multivitamins, stress management formulas and other daily nutritional concerns can be optimized for women’s specific biology. This shopping segment is starting to expect formulas that feature ingredients not found in men’s health products, including those that support skin hydration, reproductive and bone health, and graceful aging. Today’s consumers also have concerns about chemical and synthetic ingredients and processes—preferring simple, natural formulas featuring safe, evidence-based ingredients. This Guide will showcase nutritional solutions targeted to women’s health concerns.

Commitment Deadline:
March 3
Materials Due:
March 14



May

Active nutrition 2.0: Optimal muscle function and recovery

Active consumers are hitting their sport or gym hard, and recognize the need for optimal nutrition to fuel their recovery and muscle building. Most consumers must focus on fuel and exercise while also balancing full work and home lives, so they turn to dietary supplements to help them create the building blocks for optimum health. This Guide will review top supplement ingredients and delivery formats that fuel the population’s desire to move and improve their fitness.

Commitment Deadline:
April 5
Materials Due:
April 14





June

Healthy weight and metabolic support

Getting to and maintaining healthy weight is about optimizing and fine-tuning metabolism, as well as understanding the mechanisms behind hunger and appetite. The need for a balanced approach to weight support is equally important as reaching a goal. Supplements can support weight management via multiple mechanisms. At the core of today’s best weight management supplements are a broad spectrum of innovative, high-quality, extensively researched ingredients. This Guide will explore some of the latest supplement ingredient approaches to weight loss, healthy metabolism, body composition and weight maintenance.

Commitment Deadline:
May 10
Materials Due:
May 19

July

Nutricosmetics on the rise

Beauty from within is no longer a fad. Consumers are focusing on their habits and nutrition to support vitality and radiance. Beauty is not only skin deep, but natural beauty is also an expression of radiant health that comes from deep within one’s cells—exuding through the skin, hair, nails, clear eyes and a healthy mouth. Plus, staying hydrated and fit shows up with every step. In this Product Development Guide about nutricosmetics, we’ll cover solutions for the hot beauty-from-within category, looking at ingredients for varied delivery formats that go beyond the surface and support authentic radiant beauty at any age.

Commitment Deadline:
May 24
Materials Due: 
June 2


August

Immune health: Not just seasonal anymore

Covid-19 brought many negatives to society, but one benefit the pandemic spurred is consumers appreciating their health in new ways. Immune health, once a focus for many during the winter months, is now starting to turn to a year-round consideration. Brands that address consumers’ immune health needs in all seasons are bound to be part of the significant growth of this category in the years to come. This Product Development Guide will look at key immune health nutrients, such as vitamin D, elderberry, vitamin C, zinc, probiotics and more.

Commitment Deadline:
July 12
Materials Due: 
July 21



September

Cognitive health & stress

Whether focused on healthy aging or managing the juggling demands of modern life, strategies for stress management and supporting cognitive performance are critical for high functioning. Today’s cognitive health market is evolving, expanding beyond the 65-and-older population. Individuals are balancing work and home life in new ways and looking to dietary supplement approaches for help. Nutritional strategies for cognitive health and stress management include a range of ingredients, from adaptogens to branded specialty ingredients, and boosting brain performance naturally and safely can require rigorous science and multiple functional approaches. This Guide gives an overview of known and up-and-coming ingredients being used to improve focus, clarity and memory, as well as providing relief for stress and mental overload.

Commitment Deadline:
August 9
Materials Due: 
August 18

October

Contract manufacturing and product development services providers: Choosing the right partners

Contract manufacturers, contract labs, consultants and other service providers are an extension of a CPG brand, and those partnerships cannot be taken for granted. In addition to ensuring capabilities are met for desired products, brands need to ensure that their collaborators share the same values, are transparent and—at the least—are legally compliant. This Product Development Guide will help brands best partner with their service providers to ensure successful and healthy relationships for the lifetime of the partnership.

Commitment Deadline:
September 11
Materials Due: 
September 20






November

Potent scavengers: Key antioxidant solutions

Continued research into myriad compounds is showing a diverse array of dietary antioxidants may support broad-ranging health concerns—from improved brain health to sports performance—and that many health conditions are supported by optimizing cellular health. This Guide will touch upon various nutrient compounds, including flavonoids and flavanols, fats (like vitamin E), astaxanthin, carotenoids and more, overviewing their basic actions within the body. Also included is reporting on market statistics validating demand.

Commitment Deadline:
October 2
Materials Due: 
October 11








December

Inflammation and joint health

Inflammation—the body’s normal response to various stressors—is necessary, yet an overactive response to either acute or chronic conditions can be the cause of discomfort, and at worst, long-term chronic illness. Supporting a healthy inflammatory response can improve mobility, calm an overactive immune response, and generally improve vitality. This focus on inflammation will overview basic inflammatory mechanisms that impact a variety of health concerns, and well as the ingredients and processing solutions that help deliver joint and inflammation benefits to consumers.

Commitment Deadline:
October 30
Materials Due: 
November 8








SupplySide Education Series

The SupplySide Education Series will feature a monthly webinar, each focused on a unique key topic (see below). Align your brand with innovation, best practices, and need-to-know information by underwriting topics within this series. 

January

Sports nutrition innovation

According to Business Wire, the global sports nutrition market is expected to reach US$82.3 billion by 2030. The enormous growth in this segment can be attributed to the number of people participating in physical activity and their interest in products with health and performance benefits. This expanding audience has made room for innovation in flavor, delivery formats and ingredient synergy. We’ll take a dive into this diverse market and what to expect for the future of sports nutrition.

Commitment Deadline:
January 6
Materials Due:
December 30, 2022

March

Gut health and beyond

As we learn more about how the human microbiome works, the positive impact of a healthy gut has become clearer. One of the most fascinating aspects of the digestive system is the enteric nervous system (ENS) and how it communicates with the brain. In this webinar, we’ll cover the science of the gut-brain connection and discuss what other secrets to health the microbiome might be carrying.

Commitment Deadline:
March 2
Materials Due:
March 3


May

‘Biotics’

Prebiotics, probiotics, postbiotics, synbiotics and more. Learn how each of these “biotics” work together to maintain healthy tummies, immune systems, skin and more, and the interesting innovation that’s keeping the -biotic market hot and shelf stable. Come for the market insights, stay for the info on trending strains and new research that might change the game.

Commitment Deadline:
May 4
Materials Due:
May 5



July

Contract manufacturing and quality

Contract manufacturers have an essential place in the health and nutrition industry. In this webinar, we’ll gather contract manufacturers to discuss how they build relationships, what they do to ensure quality, and what they look for in their potential collaborations. Through a variety of voices, we’ll uncover important similarities and differences between these types of manufacturing partners, and what that means for doing business.

Commitment Deadline:
June 29
Materials Due: 
June 30

September

Generational health

Health needs change in each stage of life. In this webinar, we’ll discuss specific nutritional needs of kids, teens, adults and the elderly. For example, a teenage girl’s nutritional needs will be quite a bit different than her 75-year-old grandmother’s. We’ll also cover how to personalize preferred delivery formats for various age demographics, as well as look at new research that might impact formulations.

Commitment Deadline:
September 7
Materials Due: 
September 8

November

Healthy aging, personal care

They say 50 is the new 40. In this educational webinar, our experts will discuss what ingredients are best for supporting brain, heart, bone and joint health, as well as options for aging skin. We’ll also dive into hormonal and mood support for perimenopausal and postmenopausal women. On the men’s side, we’ll cover prostate and sexual health.

Commitment Deadline: 
November 23
Materials Due: 
November 24

SupplySide Sponsored Intensives

A series of customer-led webinar events, with each month will focusing on an industry topic. This opportunity offers attendees the opportunity to hear from multiple suppliers around the category in an intensive information deep dive. Limited to four sponsors maximum, each sponsor will give a 10-minute live presentation and will participate in a 20-minute live Q&A at the end of the session. Networking will be highly encouraged before, during and after each SupplySide Sponsored Intensive!

February

Delivery formats and game-changing production technologies

Choosing a co-manufacturer to support one’s brand requires a strategic approach—with a focus on finding a partner that understands the brand’s value proposition and can deliver trusted consistency and quality. Evaluating capabilities for brands is as important as securing ingredient supply chains, although it is often challenging to find the right fit for the need. As the market for diverse delivery systems continues to grow—including capsules, softgels, gummies, melts, effervescents, beverages and stick packs—it’s important for contract manufacturers to get the word out to emerging brands about their capabilities and specializations.

Commitment Deadline:
January 18
Live Presentation:
January 19

April

Functional immune health

According to Nutrition Business Journal, cold, flu and immunity supplement sales were projected to grow 51.2% to US$5 billion in 2021. In addition to normal seasonal concerns, continuing concerns about Covid-19 linger. While hyper-concerns for immunity may be dropping off, consumers are ever-focused on staying well. Probiotics, vitamins, minerals, antioxidants, other specialty nutrients, and natural botanical and herbal ingredients are helping to meet continued demand. Don’t miss this opportunity to tout the latest research and innovations supporting immune function, by presenting on our always-popular immune health intensive.

Commitment Deadline:
March 22
Live Presentation:
March 23

June

Joint health and inflammation: A systemic approach

From younger athletes to aging Baby Boomers, consumers of all types are looking to joint health products to ensure flexibility and quality of life. With joint discomfort no longer the sole challenge or focus, formulators can choose from a wide range of substantiated ingredients to develop innovative joint health supplements. One approach is to improve mobility before dysfunction or discomfort ever manifest, making “joint health for life” a new normal for many. Showcase science-backed solutions and innovations in this Intensive.

Commitment Deadline: 
May 24
Live Presentation: 
May 25

August

Healthy aging for cognitive health and stress

Today’s consumers are not merely interested in addressing the conditions associated with the aging process, they are interested in aging well—and particularly in maintaining cognitive and mental health. During this Intensive, we’ll provide a forum for discussing strategies to approach issues related to the normal aging process, touching on cognitive and memory function, healthy mood, and stress management throughout the life stages.

Commitment Deadline: 
July 19
Live Presentation: 
July 20

October

Exercise recovery: Electrolytes, hydration and combating fatigue

Training athletes, budding actives and weekend warriors alike know that with increased movement comes the need for fueling muscles and supporting optimized recovery. Everyday athletes interested in maintaining a lifetime of activity for health are turning to dietary supplements in varied delivery formats to fuel muscle function and support repair. This Intensive provides the opportunity to present the benefits of ingredients that supply fuel for muscle function and speed recovery, as well as offering a training edge for the growing population of consumers prioritizing an active lifestyle at all ages.

Commitment Deadline: 
September 20
Live Presentation: 
September 21

December

Innovations in cardiovascular health

According to The American Heart Association, on average, someone dies of cardiovascular disease every 36 seconds in the U.S. Both lifestyle and genetic factors play a role, but dietary supplement solutions are being vigorously researched. Clinically studied nutrient solutions for heart health have never been so robust. Multiple dietary supplement strategies can often work in tandem to support cardiovascular wellness through various mechanisms. From essential fatty acids (EFAs) to niacin, K2-MK7, coenzyme (Co)Q10 and more, the research behind nutritional approaches in hearth health science continues to evolve. Participate in this Intensive and ensure the market knows about ingredient solutions for cardiovascular wellness.

Commitment Deadline: 
November 15
Live Presentation: 
November 16