Content Marketing

Inside the Bottle unites companies from across the supply chain to advocate for a transparent supplement industry and help consumers take control of their health with dietary supplements. In 2024, this award-winning initiative will explore issues related to building consumer trust and knowledge through B2B and media education. Topics will include defining and understanding clinical science, highlighting traditional botanical wisdom, illuminating research about consumer needs and gaps and elevating the voices of supplement industry leadership.

Now in its ninth year, Inside the Bottle is a unifying force for communicating the supplement industry’s collective industry vision; providing a forum for identifying challenges; elevating best practices; and promoting diversity, access and inclusivity within the dietary supplement industry.