Manufacturer’s Download
Engage manufacturers with a focused read designed to highlight your company’s category or subject matter thought leadership. Manufacturer downloads are customized, fully designed, downloadable lead generating narrative briefs. Natural Products Insider or Food Beverage Insider co-branded manufacturer downloads provide education in the form of a 2-4 page, approximately 1500 word, PDF, useful for R&D professionals, marketing and brand professionals, and other professionals engaged in product development and ideation. Convert prospects into customers and turn customers into advocates for your goods and services.
All downloads are gated, sponsors are delivered the contact information as leads. Deliverables include performance marketing engagement reporting.
Past Examples Include:
- Company logo on landing page
- Performance marketing: 2-touch email campaign to relevant audience members and promotional ads placed on naturalproductsinsider.com and social media promotion via Twitter and LinkedIn
- All leads generated over the 60-day program will be provided along with program marketing report at the end of the campaign
- A performance marketing report will be provided at the end of the program
- Final digital asset provided to client for own use – social media, website collateral, show distribution, etc.
- Content marketing team will work with client on the topic and content of their asset
- Final edit is given one review to client and then finalized within 2 weeks from send date and then submitted to begin production
- Once in production, the pdf with the images and text placed and formatted is sent to the client for their review of the pdf design
- In order to avoid project delays, requested changes and corrections to copy and artwork by all approving parties should be submitted when returning the initial proof. Continual changes to approved artwork will inhibit us from meeting approved deadlines
- Client has five business days to review and respond
- Each project includes 3 rounds of edits only and is subject to additional fees for each additional round of changes
