Manufacturer’s Download
Engage manufacturers with a focused read designed to highlight your company’s category or subject matter thought leadership. Manufacturer downloads are customized, fully designed, downloadable lead generating narrative briefs. Natural Products Insider or Food Beverage Insider co-branded manufacturer downloads provide education in the form of a 2-4 page, approximately 1500 word, PDF, useful for R&D professionals, marketing and brand professionals, and other professionals engaged in product development and ideation. Convert prospects into customers and turn customers into advocates for your goods and services.
All downloads are gated, sponsors are delivered the contact information as leads. Deliverables include performance marketing engagement reporting.
Past Examples Include:
Program Details
- Company logo on landing page
- 2-touch email campaign to relevant audience members
- Promotional ad placed on Natural Products Insider
- Social media promotion via Twitter and LinkedIn
- All leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program will be provided weekly as they become available
- A performance marketing report will be provided at the end of the program
- Final digital asset provided to client for own use – social media, website collateral, show distribution, etc.
- Custom program will go through an approval process
