Product Development Guide

Co-branded monthly content geared toward a formulator audience, featuring a quick category overview, and a sponsor Q&A and advertising section. These cover topics related to relevant conditions, ingredients and sourcing practices. Co branded multi-client monthly gated content featuring:
  • Unique engaging category/topic specific content produced by Informa content marketing
  • Sponsor Q&As. Content Marketing provides the Qs
  • One page ad per sponsor

Past Example

Program Details

  • All sponsor logos included on landing page.
  • Full page Q&A – we provide uniform questions to all participating companies.
  • Full page digital ad inside issue with hyperlink to your preferred website.
  • Timely submission of ad materials and Q&As is required.
  • 2-touch email campaign to relevant audience members.
  • Promotional ad placed on Natural Products Insider website.
  • Social media promotion via X(Twitter), LinkedIn.
  • All leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program will be provided weekly as they become available.
  • A performance marketing report will be provided at the end of the program.

Price: $4,500