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SupplySide Education webinar series brought to you by Natural Products Insider

[New For 2020] Pre-show Webinars

Throughout the summer months of June and July, the SupplySide Education Series brought to you by Natural Products Insider will host a series of webinars focusing on key topics (see below).

Align your brand with innovation, best practices, and need-to-know information by underwriting topics within this series.  

Content Topics Available For underwriting--June

  • Tuesday, June 02, 2020 | 2-2:30pm EDT/ 11-11:30 PDT Botanicals for Cognitive Health: Formulating for Success and Consumer Loyalty

Attendees will learn about the importance and global impact of cognitive health. We will discuss the latest in clinically validated botanicals that work to address the many aspects of brain health, such as memory, alertness and stress.  We will also discuss several key ingredients that provide cognitive health benefits, while also adding flavor and color to supplements.

Speaker: David Foreman, president, Herbal Pharmacist Media LLC

  • Thursday, June 4, 2020 | 2-2:30pm EDT/ 11-11:30 PDT Probiotic Regulations and Class Action Lawsuits

FDA has a new Commissioner, industry is debating if the 25-year-old dietary supplement laws should be updated, and consumer class action lawsuits continually filed. What does the future hold for the regulation of probiotics (and prebiotics and postbiotics) in foods, dietary supplements and cosmetics?  Anticipating legal roadblocks is key to success for brands that are considering launching a new product or have a product already on the market.  Ivan Wasserman will provide the latest information and answer your questions.

Speaker: Ivan Wasserman, managing partner, Amin Talati Wasserman LLP

  • FDA enforcement: Precedent & headaches for supplement industry

Marketers and manufacturers of dietary supplements must constantly adapt to evolving regulations and closely monitor state and federal agencies’ enforcement priorities, as well as related trends in class action lawsuits. This workshop will explore prominent civil and criminal federal enforcement actions brought by FDA against executives and their companies, implications for the broader industry, and related class action litigation.

  • Tuesday, June 16, 2020 | 2-3pm EDT/ 11am-12pm PDT (1hr) Top Trends Driving the Health & Nutrition Industry

Brands that understand the rapidly changing market can best evolve and develop trending products that satisfy consumer desires. Join Claire Morton Reynolds, Senior Industry Analyst, Amanda Hartt, Lead Market Analyst, and Sandy Almendarez, Director of Content, from Informa Markets as they uncover top trends that drive the supplement and food industries. With exclusive insights from Nutrition Business Journal, NEXT Insights and more, you’ll hear about trending ingredients, categories and markets that will drive leading business strategies.

Speakers:
-Sandy Almendarez, Director of Content, Health & Nutrition, Informa Markets
-Amanda Hartt, Lead Market Analyst, NEXT Data & Insights, Informa Markets
-Claire Morton Reynolds, Senior Industry Analyst, Nutrition Business Journal, Informa Markets

  • Thursday, June 18, 2020 | 2-2:30pm EDT/ 11-11:30 PDT Health and Wellness: A Spotlight on Supplements in an Era of Mindfulness

This session explores contemporary notions of Health and Wellness, including an explanation of consumers’ varying degrees of involvement and the primary conditions that Americans are managing or preventing. Three wellness practices are described and how these interrelated behaviors form an ideal Health and Wellness approach is discussed. We will deep dive into how supplement use is part of the three practices of Health and Wellness, and the Top 20 supplements used are identified. Generation cohort differences in supplement usage will be presented, and supplements’ connection to overarching wellness trends will round out the session.

Speaker: Shelley Balanko, Ph.D., senior vice president, The Hartman Group, Inc.

  • Tuesday, June 23, 2020 | 2-2:30pm EDT/ 11-11:30 PDT Consumer Insights for Successful Supplement Brands

Today’s wellness consumer has an overabundance of options and understanding their needs is essential for a supplement brand to succeed in a crowded market. To better understand consumers’ awareness, attitudes, and behaviors, MarketPlace conducted a quantitative and qualitative study of supplement users. From gut health and the microbiome to personalized nutrition and gummies, the results illustrate actionable trends within the consumer wellness economy and highlight the most important health outcomes, ingredients, and formats that these consumers seek. We hope you’ll join us; the study’s full report will be available for download to all attendees.

Speaker: Tracy Landau, president & partner, Marketplace

  • Tuesday, June 30, 2020 | 2-3pm EDT/ 11am-12pm PDT (1hr) Hemp Cannabinoids: CBD (and THC) Aren't the Half of It

The buzzy plant part of cannabis is thanks to THC, which is still a Schedule 1 controlled substance. The cannabinoid with the most buzz in the supplements set is CBD. But there are more than a hundred other cannabinoids in the plant—and you haven’t heard anything yet. Join us as we explore the emerging science around CBG, CBN, CBC and others.

Panelists:
-Devin Alvarez, Founder and CEO, Straight Hemp
-Andrea Holmes, Ph.D., Chief Growth Officer, Precision Plant Molecules
-Jason Mitchell, Co-founder and President, HempFusion

Content Topics Available For underwriting--July

  • Thursday, July 2, 2020 | 2-3pm EDT/ 11am-12pm PDT (1hr) Hemp CBD Regulations: What is true today may not be true tomorrow

The market environment for hemp-derived products is being shaped by key stakeholders. Regulators (FDA, USDA, and DEA); lawmakers (Federal and State); lawyers (class action); and retailers are all influencing the hemp and CBD market in important ways. This session will interview three experts to share their observations of what influential stakeholders are doing to shape the current and future CBD industry.

Panelists:
-Rend Al-Mondhiry, Partner, Amin Talati Wasserman, LLP
-Corey Hilmas, M.D., Ph.D., Chief Regulatory Officer, KGK Officer
-Duffy MacKay, ND, Senior Vice President, Scientific and Regulatory Affairs, CV Sciences
-Michael McGuffin, President, American Herbal Products Association

  • Tuesday, July 7, 2020 | 2-2:30pm EDT/ 11-11:30 PDT The Making of a Supplement Claim

Obtaining FDA approval of a health claim requires confronting a conventional research philosophy structured to value how much of a dose is taken, not the associated dose response.  This bias is reflected in most supplement research and is the basis of news headlines asserting supplements don’t work.  The facts prove vitamin D blood serum levels reduce pre-term births.  O&N found a way to get that information on the bottle and in the hands of consumers. 

Speaker: Karen Howard, CEO & executive director, Organic & Natural Health Association

  • Thursday, July 9, 2020 | 2-2:30pm EDT/ 11-11:30 PDT Minimizing Botanical Adulteration During Increased Demand Challenges in the Botanical Ingredient Supply Chain: Opportunities for Manufacturers to Create Change

The frequency of adulteration in the botanical ingredient supply chain has increased.  The process in which manufacturers reject a raw material for adulteration needs to change, including the need to prevent known adulterated material lots from re-entering the marketplace.  The Botanical Adulteration Protection Program is a template from which manufacturers can partner with suppliers to prevent adulterated materials from entering the consumer value chain.

Speaker: Jim Emme, CEO, NOW Foods

  • Thursday, July 16, 2020 | 2-2:30pm EDT/ 11-11:30 PDT CBD in Sports Nutrition

Cannabidiol is sweeping the nation, and CBD is now appearing in various sports nutrition products on the dietary supplement market. Are the risks associated with marketing CBD in dietary supplement products greater or lesser than average when it comes specifically to the sports nutrition sector? The answer is, BOTH! This legal and regulatory update will look at the complexities and developments of CBD in products marketed to athletes and fitness enthusiasts.   

Speaker: Richard D. Collins, Esq., attorney, Collins Gann McCloskey & Barry PLLC

  • Tuesday, July 21, 2020 | 2-2:30pm EDT/ 11-11:30 PDT Discovering the Person behind Personalized Nutrition

This session will cover how personalized nutrition is more than a single test or review of a consumer at one point in time. Taking a holistic view of the person and understanding ways to keep consumers compliant to taking the supplements that fit their lifestyle. Strategies for brands must include a way to keep the supplement top of mind to consumers and helping to show the benefits of the supplements they are taking.

Speaker: Diana Morgan, head of scientific & regulatory affairs, Care/of

  • Thursday, July 23, 2020 | 2-2:30pm EDT/ 11-11:30 PDT Mandatory Product Registry

Description coming soon

Speaker:Julia Gustafson, Vice President, Government Relations, Council for Responsible Nutrition

Program Deliverables

  • Verbal recognition of underwriters at beginning and end of session
  • Underwriter recognition on Webinar registration landing page
  • Underwriter logo to appear in Webinar visual environment
  • Underwriter recognition in all marketing promotions to relevant audience members, including email, promotional ads placed on health and nutrition websites and social media promotion via Twitter, LinkedIn and/or Facebook
  • Underwriter logo included on intro and exit slides of presentation slide deck available to participants.
  • Underwriter may provide literature in PDF format to be available for download during the live presentation and on-demand afterward.
  • All pre-registered participants will be sent as a lead list within 24 hours of live webinar.
  • All on-demand leads generated over the 60-day program will be provided along with program marketing report at the end of the campaign

Learn More